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Read the Wall Street Journal's on-going series on the PenAgain's progress:

Part I The Long Road To Wal-Mart

Part II One Month to Make it

Part III Pen Maker's Trial by Walmart

Part IV You got the big break. Now what?

 





Evolution of the Penagain (from left to right). The first prototype made in Colin's garage, to the final design sold in over 20,000 stores today

 

Part I: How It All Began—January 2002

The story of the PenAgain™ stretches over 20 years in the making. The original design and idea surfaced in 1987 while the creator was still a young teenager.

One day Colin Roche found himself stuck in "Saturday School," a long afternoon of study at the high school campus as punishment for showing up late to class just one too many times. Dread turned to boredom and boredom turned to daydreaming. And then he was given a short break for air...

The school parking lot was hosting a local flea market that day. Colin perused the goods on display for something to occupy his mind while sitting in Saturday School. He picked up a flexible toy pen. This pen would go from a silly looking robot to a long square shaped pen.

Back in the classroom, Colin fiddled with the toy and twisted the shape into a more comfortable way to write. Then, BAM! The idea hit him. Colin had his first vision of the new pen.

He ran home after he was released and pulled out his father's soldering iron to make some adjustments. After spending the evening in the garage ruining his father's tools, Colin emerged with the first working prototype of the "PenAgain.

Another afternoon, more than 10 years later, a phone call from a friend woke Colin from his slumber. Colin told his friend, "I just had a dream about the pen, again". They both sat stunned in silence and realized the perfect name for the product had just passed between them.

Colin began pushing once again to make his dream come true. The PenAgain would become a reality.

Colin then teamed up with Bobby Ronsse, a former business partner from college and star engineer for a high tech company in the Bay Area. The two began sketching solutions, and then they formed the Pacific Writing Instruments, Inc.

With help from several interested partners, the Pacific Writing Instruments, Inc. developed the PenAgain and put it into production. Now the PenAgain is available to you. Though the journey has been a long one, we think you'll find it well worth the wait.

The PenAgain is here. You'll never need another.

The company's founders hope you enjoy the PenAgain™ as much as we enjoyed developing it for you. Please send us feedback with any thoughts or suggestions you have for the product.

Notes from the founders! Read the Penagain Blog!

Contact a member of the team directly! Let us know how you feel about the PenAgain and any suggestions you might
have to make it better.

Baumgartens, Inc
144 Ottley Drive
Atlanta, GA 30324
Phone: 800-247-5547
Website: www.b3.net

 

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Part of the PenAgain crew


Enjoying a brief break after shipping out a huge Walgreen's® order

Co-founder Colin Roche on the set with Donny Deutch on the CNBC show The Big Idea with Donny Deutsch. Watch the TV show appearance

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